In a nutshell, ADDIE is an acronym where every letter corresponds to one of the model’s main phases: Analysis, Design, Development, Implementation, and Evaluation. The ADDIE methodology was developed in Florida State University’s Center for Educational Technology back in the seventies. Initially, the model was meant to be used in the US armed forces, a fact to which it owes its streamlined processes and clear delineation of phases. Despite being nearly forty years old, the methodology has not fallen out of use; indeed, it has remained the leading eLearning methodology to this day.
In the previous instalment we took our first look at the ADDIE principles. We learned its general characteristics, considered its advantages and disadvantages, and also discussed at length the first stage of the ADDIE methodology - Analysis. In this instalment we will tell you about Design, the second stage of the ADDIE methodology. All the requisite data is gathered during the analysis stage. Once we have learned what the course’s target audience is, set the goals we aim to achieve, and determined the best way to deliver the information, it is time to set about laying out the structure of the course. This is precisely what happens during the second stage.
Having scoped out the target audience, settled on what knowledge the course aims to impart, and composed a plan during the Design stage, we are prepared to move on to Development - a key stage of the ADDIE process, though not the last one. If during the previous stages we were chiefly concerned with analyzing the requirements and planning the education process, now we are getting down to business and beginning to work on the course proper.
Once the Development stage is finished, it is time to proceed to the next one - namely, Implementation. During this stage, the materials created during development are introduced to the target audience and the learning process starts. The beginning of implementation marks the first time the target audience interacts with your course in earnest, the moment of truth, in which the knowledge contained in the course’s materials is absorbed by the learners. The application of materials can take different forms...